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"The number of visitors to our site actually decreased after our redesign, but the quality of visitor increased substantially.
We never realized that's what we needed all along! We were focused on the 'hits' while you were focused on the follow-through.
Needless to say fewer qualified visitors resulted in more sales than a lot of window-shoppers!"
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03-05-07 Search Engine Optimization - Where does your site rank?
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01-22-07 Triple your profits and grab a piece of $1 Billion!
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Web Design, Development, SEO, and more in Layman's terms.
Click on the links below to jump to the respective glossary entry.
Website Design
Website design is basically about making the website look good. Designing the layout (ie. floor plan) and choosing the colors (ie. paint and carpet).
Website Development
Website development is constructing the design using code like HTML (ie. the lumber, nails, and support braces to frame a house). Special code like DHTML, Flash (actionscript), PHP, and ASP add interactivity (ie. electricity and water).
Website Hosting
Website hosting gives the website a home, somewhere that makes it accessible to the people using the internet (ie. a plot of land). Hosting also gives your website an address called an IP (ie. house numbers). Sometimes a website is given a unique IP (ie. like for a house) but most often many websites share the same IP (ie. like apartments).
Website Maintenance
Website maintenance keeps your site current by updating styles and incorporating new forms of interactivity (ie. new wiring: 3 prong instead of 2 creating flexibility and options), attractive by adding new content often like updating rates or daily online journal entries (ie. landscaping that has to be weeded, trimmed, and maintained), and safe by monitoring the code and potential security issues that sometimes arise (ie. home security monitoring).
Website Optimization
Website optimization makes your website load quickly (less than 8 seconds is ideal) and makes the entire website run smoothly and efficiently (ie. triple-pane windows with argon gas and an electric thermostadt keep the house comfortable).
Website Management
Website management schedules and keeps track of all of the above processes like keeping a calendar for when certain changes or updates need to be done (ie. like having a personal assistant keep the schedule and do the everyday tasks).
Search Engine Optimization
Search engine optimization (SEO) is a process where developers go through the website code and the content and change and edit it eliminating anything that is unnecessary (ie. removing the fourth bathroom in a two bedroom home) and emphasizing the things that make your website unique (ie. getting very large numbers for your house and a distinctive mail box).
Keyword Analysis and Selection
Keyword analysis and selection is determining the words people use when they search for services and/or products online. Keyword analysis is very important because choosing the right keywords is like owning Boardwalk and Parkplace in Monopoly®. You're easy to find and you have what everyone wants.
Choosing the wrong keywords when using a service like Google's Adwords or Yahoo's Overture, can cost you thousands in useless "unqualified" clicks, choosing keywords your customers actually use when they search may decrease the number of clicks your ads receive but the people who do click will be better qualified and will follow through with sales/contact more than previous visitors.
Ecommerce Solutions
Ecommerce solutions are about selling your products and/or services online. Instead of (or in addition to) a brick-and-mortar store ecommerce enhances your ability to sell and/or provide services beyond your local area, which means you can extend your product's reach from a small town to the entire world.
Interactivity (Blogs/Newsletters)
Interactivity means providing a way for your visitors to participate in your web experience without controling their experience. There are many ways to provide interactivity, the two most common and most effective methods are by integrating and regularly updating a blog or online journal and by creating a mailing list for an electronic newsletter.
Client Managable Websites
Client mangable websites are websites that have been designed and coded in such a way that they can be easily updated or changed by members of the business. Client managable websites are great for clients who don't want to subscribe to a maintenance contract and only want to make minimal changes, like season rate changes.
PPC Campaign Management
PPC or Pay-Per-Click campaigns are the ads you see on web pages when you search and the ads on people's websites like the ones on the right side bar and like the one to the right. They are basically text or image ads that are shown on websites, if someone clicks one of your ads you pay for that click. Hence Pay-Per-Click ad campaigns. PPC management is the daily monitoring and editing of your PPC campaign to keep it as effective as possible.